Page titles are important because they help visitors navigate around your website, and find the information they are looking for. It seems that there are two thoughts on the subject of titles.
The first school of thought is that you should stick with conventional naming of your pages. This makes it easier for your visitors to find what they are looking for on your site. It also keeps your menu clean and concise. Most commonly you would see something like this:
The second thought is that if you want to be hip and stand apart from the crowd, you should get creative in your naming. Done correctly, it can help your brand shine through. Depending on your industry, it can also help improve your SEO results.
I debated whether or not to include alternative titles for home in this blog, and the conversation I had with one of my clients won out. I talked her out of it, and I don’t think this is a place to be creative. You need to give visitors a way to get back to where they started, so ‘home’ it is.
The About page, where we sell ourselves to our visitors, this page title should fall in line with your branding. Are you selling experience and knowledge? Shoot for the titles that at the top of the list. Are you selling personalities or appealing to a softer side? Shoot for the titles towards the bottom.
Meet Your (or the) Experts
Who is insert company name?
Meet the Team
Who We Are
Services / Products
There is no right or wrong suggestion for your product and services pages. I recommend using the Google Keyword Planner to see what customers are searching your industry for. The key is to make it descriptive. Take the attached screenshot for the product “pottery”, blue pottery has more searches than handmade pottery, if you replace ‘products’ with handmade blue pottery you have great alternative page title and the side benefit of SEO!
Everyone knows what a blog is, right? But what if you are using your blog to provide specific information to your customers? Why not rename it? I’ve used many different titles for blogs in the past, my favorite being “fishing reports” on a fishing guides’ website. The client blogs about their recent trips, so why not let it be their weekly report instead of just a “blog”.
Insert your product/ service Reports
So boring and and formal. Everyone has a contact page, how can you change it up? I’ve seen a lot of great page titles for contact pages. If you are shooting for strategic start at the top of the list. If you’re looking for friendly, the titles at the bottom are better for you.
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I don’t normally give testimonials a separate page, I mix them throughout my website designs to take up space where needed or place beside products they are reviewing, but for those that create full pages of testimonials why not make it fun?
Customers are saying…
Who Likes insert company name
I’ve used the simple FAQ title on many of my clients’ sites, because it’s easy and people know what it means, but there are just as many simple alternatives to this page title.
Now that we’ve got options, what do you think about my ideas for redesigning the Elegant Marketplace header?
Do you have any page titles that you use that aren’t listed here? I would love to hear your ideas, leave a comment below!