Personally, I don’t love handling the social media management for my clients. I feel that the voice of the brand is most authentic if posts / tweet / pins come from the business owner and are current, not something I planned out months ahead of time.
Saying that, I find myself coaching many clients on what to do with social media. It is surprising to me how many people say they don’t understand Twitter or don’t use Facebook for anything other than “ghosting” their children or friends.
I am a huge advocate that being able to provide guidance for your clients is an added value that helps you retain your customers and puts you at the top of the knowledge pyramid. Most of my clients aren’t strategic marketers, they are designers, doctors, authors, etc and using Facebook to build an audience is as natural for them as it is for me to style an outfit for a red carpet event or change the oil in my car – wouldn’t even know where to begin.
I found this InfoGraphic that I thought may be helpful for you to share with clients. It probably seems obvious to you savvy socialites out there, but to someone who either feels that they don’t know what to say, or know the language to use, I think this is pretty concise and directive.
Slight diversion – if you or your clients is using social media, it is very important that they craft messages and creatives to each platform. I have found that the premium version of Canva allows me to easily resize the graphics that I use on the various platforms. Canva does not give you the quality of work that you would get through PhotoShop, BUT it is very easy to use and the cost of entry is low AND you can get things done quickly, which for me, on a post that may have a lifespan of just a few hours, that’s a compromise I can live with.
Another sidenote: a client recently decided that he wanted to automate all social media. I know this isn’t the correct, or popular choice, but for budget, timing and other personal reasons (to him), we are giving automation a try. I spent a lot of time looking at auto post plugins and settled on Jet Packs Publicize. It was so stinking easy to set up. If any of you have a better option, by all means, let me know.