I have been a huge fan of Dorie Clark for a long time now, and I am so delighted that I was able to speak with her, screen to screen, about her new book, Entrepreneurial You, Monetize Your Expertise Create Multiple Income Streams and Thrive.
In the book, which is the third for Dorie, and while you don’t need to read them in sequence, you may want to check out Reinventing You and Stand Out, the focus is on how to Monetize. For ages now, maybe a decade, the message we hear is that you should give as much as possible away for free, and with lots of hard work and hustle, paid gigs will find you and you will earn money and a stellar reputation.
There is no shame in needing to put food in the fridge or wanting to go on a holiday and to do either, you need some cash. Dorie’s book is both a research project and a practical guide, within it you will learn how to monetize your expertise and build a sustainable, thriving business. If you are looking to not be location dependent or just ready to move away from the day to day client responsibilities, you will love this book. You may be perfectly delighted with your business, and honestly, so am I; however, as many readers here know, two years ago at this time I was deep into chemotherapy, which was part of an eight-month stint with breast cancer, which crushed my income as I just didn’t have the time or energy for work. Had I set my business up to generate income from several places, it would have been one less thing to fret over.
Frequently, I find myself with clients discussing their business offering ideas on how they can broaden their reach, create products and monetize in creative ways. This knowledge (value) you bring to them, A: keeps you on as their trusted resource web designer and B: moves you towards a new revenue stream, business coach.
If you are not sure what you bring to the table, or where to begin monetizing, beyond your day job (which if you are reading this very well could be: web designer), you may be surprised at the potential for opportunities. I suggest you begin by heading over to Dorie’s website and downloading her free 88 question Self-Assessment Workbook.
I invite you to listen (or watch) my chat with Dorie who interviewed over 50 entrepreneurs who are earning well over six figures from their digital businesses. You will hear names you are familiar with (Marie Forleo) and some who I had never heard of and are my new heroes.
If you want more Dorie, visit her website, you will find many worksheets and resources, or take a look at her available courses. I have taken Productivity and found it very helpful.