They say it is easier than ever to get a book published. I reckon that’s true, although who ‘they’ are is a bit vague. What ‘they’ don’t tell you is how bloody hard all the other things that go with publishing a book really are such as promoting it all yourself.
Part of that promotion of course includes a website. I had the privilege working on a website for author Ronald S. Barak whose book The Amendment Killer has been touted by BestThrillers.com as “easily the best” legal thriller of 2017. (Side note: if you love to read, Ron has an offer for you which I will share at the end of the post).
Authors, just like any other product, rely on devoted fans to spread positive reviews to their tribes. A website for an author is an opportunity to feature the author as well as their books. Some things you need to consider when building a website for an author:
- How the site will need to grow. Is there one book or many, will there be more in the future? Are the books in the same genre? Does the website design need to align with the book design? You may need to add Google Fonts to your website.
- What events will go along with the book? A tour, a movie, writing workshops, personal appearances? Do you need the Booked plugin?
- Make sure you have a great About Me page. Whenever I finish a book that I love I am curious to know more about the author, give your fans some personal tidbits and let them know where you can be found on social media. Word of mouth is STILL an excellent resource for authors, being likable is helpful to your brand (some people struggle with content here, even the author’s favorite books or favorite characters from literature works). I love the About Page layout from Divi Cloud the inspiration for that layout comes from Marie Forleo’s website.
- Grab email addresses. I say this for everyone, and I MEAN it. Need a hook to get people on your list? How about a Study Guide for book clubs? We did this for The Amendment Killer.
- Consider a Media Page – a PDF of the author’s bio and head shots and book covers that can be downloaded and used for events and reviews.
- Reviews. I know you know that.
- Something special to engage your readers. For The Amendment Killer we created a quiz, you can learn about Riddle and how to make a quiz for any site by watching the video interview I did with them over the summer.
Child Themes that will help you jump into design:
Author what I like best about this theme is the Events page which lists out the events on the authors schedule and has a huge map of where to find the event. I like clarity. This theme also includes a Woo e-commerce shop, so you can sell your books from your site (or set up affiliate links and send visitors over to Amazon).
Work for me, this theme feels perfect for an e-book or a non-fiction book. It is very clean in it’s design, and it has a really cool testimonials section.
Aside This child theme has a very interesting navigation. You will find tucked into the left hand side of the screen. It gives the site a very pretty, and clean look.
If you are working on an e-book, we have a few layout options in the Divi Cloud.
Now the offer. If you sign up for Ron’s email list over the next two days he will select one person and send them a complimentary advanced copy of the book. Have you done a book for an author? Share in the comments below